What makes a good logo?

A good logo must meet several objectives and meet several constraints.
We offer some simple criteria to assess the quality of a logo.

The technical point of view:

A logo should be able to be used in all sizes and fit on all supports.
One version is not enough. As soon as you create your logo, think that you will need several versions of your file. You must have a print version, a web version, and possibly a black and white version. This will help you avoid problems with the file format.

The customer point of view:

The logo is the showcase of the company. This is the first thing the customer sees. It must be easily identifiable and recognizable. If your logo contains your company name, it should be very legible.
From a customer acquisition perspective, a surprising logo can be an asset.
Our advice: respect the conventions of your sector and the habits of your customers. We are all used to reading fonts with traditional characters. Too original graphics can interfere with reading, pay close attention to the readability of your messages.

Your point of view:

The logo must evoke your activity to your target and differentiate from those of your competitors.
It must be easily recognizable and memorable. Isn’t the main purpose of a logo to be remembered by everyone? Try making short, easy-to-remember catchphrases that won’t interfere with logo memorization.

Anticipate the evolution of your logo. Depending on the renewal of your sector or your products, your activity may need to evolve. A good logo should not be short-lived, it should be able to last.

The 6 criteria of a good logo:

1. Memorable / Recognizable

Your emblem identifies you, so naturally, it need to be without difficulty recognizable in case you need your users to don’t forget you. The message you need to convey ought to be clean and the elements represented comprehensible if you need to have the high-quality feasible impact. It need to also embody the values ​​of the company.

2. Flexible

A emblem have to be able to adapt and be legible on all supports. Whether on the internet or in print, on a white or dark background, very small on a enterprise card or very big on a billboard, your logo have to be applicable everywhere. Also, make certain you have a vector model of your new image.

3. Color

Your emblem ought to be as effective in black and white as in color, since it may be used in all situations and all surfaces! Since you do no longer recognize in what context it could be used, ensure it is as placing in black or white, as in coloration. A good manner to make sure of this is to first create your logo in black and white, and add one or two considerable coloring afterwards. Refer to shade psychology to choose applicable shades.

4. Simple

Keep it simple! Let the consequences go and all the superfluous. Focus on the fundamentals and go along with primary shapes, it’s going to make your life easier. In addition, simplifying your logo guarantees that it will likely be comprehensible in both very massive and really small formats, making it very flexible.

5. Timeless

Defining a brand and brand is a huge step in the history of a commercial enterprise, and even if you create your brand for free, it can be expensive, whether you’ve got a stationery or a website net. This must therefore now not be done every year. As a good deal as it’s far critical to comply with the trends, you should not accept as true with it too tons, since an excellent emblem need to therefore ultimate nicely over time.

6. Distinctive

Despite a majority of these criteria which may appear to hamper your creativity, your brand must be unique. Have a laugh and customize your brand as a great deal as you want! Make sure it’s miles easily distinguishable from competitors’ logos. This will make sure which you stand out from the competition and have a completely unique emblem image.